GUYS LOOK AT THIS.
I know it’s sad that this is considered “revolutionary” but seriously this is so so so important. Look at what Aerie style and fit expert Jenny Altman said in an interview with ABC News: “We left everything: beauty marks, tattoos. It’s a selling point because our customers represent this great demographic and they don’t get to see what girls their age really look like.” The brand also plans to enhance its website. Soon, when you search for a DD bra, you’ll see an actual, real-live DD-sized woman wearing it. Sort of sad that this feels so revolutionary, but anything that diversifies that headless, B-cup avatar common to most lingerie sites is okay in our book.
Except all the girls they show are basically perfect anyway?? So they just found some drop dead gorgeous women, photographed them and said YAY we didn’t photoshop them?
I wrote a much more eloquent blog post on this subject here.
"I know that we should be happy that Aerie even tried, when most companies (most notably in the lingerie business, Victoria’s Secret) doesn’t even attempt to give us variety in their models. So we should celebrate that they tried something new! Well, yeah. Great for them. And they got what I’m sure they wanted, which was people to look at and talk about their ads.
This doesn’t mean that we have accept these ads and move on. There can still be a dialogue and a challenge to people’s way of thinking. We so easily accept what the media gives us and are happy for any morsel of “average” women in our advertisements. But shouldn’t we be pushing for more!? More women of color, differently abled women, women with scars, women with boobs and butts, and cellulite and wrinkles. But also skinny girls and athletic girls and tall girls and short girls and girls with flat chests, and trans* women. Because variety represents what WE as humans actually look like. It sucks to look in a magazine, look at ads, turn on the TV and see NO ONE who looks like you.
So, thank you Aerie for starting the conversation on “real” beauty. Let’s not let this be the end of it.”